Kicking off, a strategic look at the next 20 years of pet business evolution. Not crystal-ball futurism, a data-backed vision of pet care as lifestyle.
As wellness, tech, and retail merge into emotional ecosystems, discover how future brands will shape how pet parents live, feel, and connect. Unlock key growth vectors—and why today’s choices matter.
Claire Oberin
Candise Goodwin
Candise Goodwin is a recognized leader in the pet industry, with over 15 years of experience helping companies navigate market complexity, scale solutions, and deliver measurable impact. Her background spans pivotal roles at industry leaders including Merck Animal Health, Vets First Choice, VIP Petcare/PETIQ, and Petco, where she led major digital transformations and launched numerous high-profile, industry-changing growth initiatives.
Candise has dedicated her career to understanding the challenges and opportunities within the pet industry. She has worked closely with retailers, veterinary groups, pet technology companies, product and service providers, and pharmacies - developing a holistic, customer-centric viewpoint of the industry's unique ecosystem along the way.
Today, Candise extends her expertise to clients seeking to navigate the complexities of the market. Her firm, Outlier Advisors, provides strategic consulting services that reflect her distinctive blend of innovative thinking, deep industry knowledge, and ability to spot emerging trends. Outlier Advisors partners with industry leaders, investors, and startups to develop actionable strategies that meet the demands of an evolving pet landscape.
Candise is also a sought-after speaker, advisor, author, and mentor, known for sharing rare and multifaceted insights and practical strategies with fellow Outliers.
Andrea Binder
Andrea has been with NielsenIQ for over 12 years supporting retailers across a wide variety of channels and store formats, most recently focused on the Pet channel. Andrea has a strong background measuring and explaining the FMCG marketplace as consumers shift their spending in an Omnichannel environment, store formats continuously evolve, and product innovation moves rapidly.
Andrea is a sought-after presenter for industry events such as Global Pet Expo, SUPERZOO, Pet Industry Leadership Summit and more. As a presenter, she brings the numbers to life for pet retailers, manufacturers, and industry partners looking to understand topics such as:
Andrea is a Minnesota native. She graduated from the University of Minnesota – Duluth with a focus in Retail Marketing and Consumer Analytics. She currently lives in the Twin Cities with her family and their adorable black lab, Breezy.